YGG in Brief

Yggdrasil has ever since it was founded in 2013 taken the role as the game changer that is disrupting the status quo and driving the market. The company is known for leading innovation and has proven itself throughout the years by constantly delivering a stream of “industry-first” initiatives. To mention a few these include our award-winning promotional toolset, BOOST, and related Network marketing campaigns ensuring high player engagement and exposure. Another industry-first are our pioneering Game Engagement Mechanics (GEM) which offers a fresh layer of excitement in every spin. Our first GEMs were rolled out in 2020 with Splitz™, Gigablox™, MultiMax™ and GigaRise™ in 2021. We will keep on adding new entertaining, scalable and versatile GEMs.

In 2020 we also took our market leading partnership program, YG Masters, to the next level by enhancing the roadmap and games roll-out, which is currently fueling an aggressive growth of studio partnerships all over the world. To capitalize on our IPs and optimize value creation, we extended our YG Masters offering with licensing out our GEMs. This means that Masters’ partners are now able to create games based on all our high performing mechanics; Gigablox™, Splitz™, MultiMax™, GigaRise™ with more to come. This takes our partnership collaborations to the next level and will speed up realization of business strategies.

In addition we added new value propositions to our portfolio with the YG Franchise providing partners full access to a vault of proven YGG experience, innovation and leading technology developed over the past 8 years.

During the past years Yggdrasil has evolved and transforming from a leading slot developer to the Leading Global Publisher of Online Gambling Content. An important component of this is establishing the global partner network through Franchise, YG Masters, operators and own distribution, all powered by GATI. The Decentralized Aggregation Network (DAN), where partners add and share content, enables “glocal” 3rd party partners to use YGG global standard for game development, distribution and marketing. All propelled by YGG market promise to offer and deliver portfolio excellence including top-quality games, market leading YG value offerings and unparalleled services.

Yggdrasil will continue to nurture innovation and fuel the market with countless industry-firsts. We are ongoing optimizing, consolidating and scaling business operations to maximize business impact, ROI and future proofing the business for long term success.

YGG Milestones

  • 2013

    Yggdrasil Gaming was founded
  • 2014

    Cracow development HUB
    iSENSE 2.0 Technology
    First client
    Malta license
  • 2015

    Launch of YGG Network Campaigns – Industry First
    BOOST in-game promotional tools - Industry first
  • 2016

    Yggdrasil White Label Studios
    BRAG – Social media sharing tool
    UK, Gibraltar & Romania Licenses
  • 2017

    Fusion Realms
    Live in Italy
    Swedish parent company
    iSENSE. 2.0+ Live
    Yggdrasil Dragons
  • 2018

    Launch of Table Games
    Live in Denmark & Spain
    Launch of YGS Masters program
    Largest Jackpot payout MEUR. 7.8
    Yggdrasil rebranding
    Bingo Announcement
  • 2019

    Upgrade to YGS Masters program and rename to YG Masters
    Full BOOST support for YG Masters & TG
    First cross vertical BOOST campaign
    BOOST UI/UX redesign
    New majority owner of Yggdrasil
    Sweden re-regulated
    Launch of new mechanics SPLITZ
    Launching YG Franchise , YG Master (extension of YGS Masters) and YG Game IP
  • 2020

    Hades hits iGaming Tracker
    YGG receives IGA Innovator of the Year award 4th year in a row
    First YGG digital Product roadshow
    YGG Affiliation partnering with Game Lounge
    Expanding with +40 games in 2020
    Futureproof business with Google Cloud migration
    ISO27001 – Info security certification
    YGG granted Isle of Man software license
    YG Masters program client expansion and enhancement (GATI™)
    YG Franchise strategic client deals
    Launch of GATI™, YGG key enabling technology 
    Launch of new mechanics GIGABLOX and MultiMax
    Multifly! enters iGaming Tracker 
    Yggdrasil Gaming redesign
  • 2021

    GigaRise GEM launch
    Many great game releases; Frost Queen, Easter Island 2, Tiki Pop etc.
    Podcast launch “What’s Up YGG”
    Source 2.0 launched
    GEM’s partner expansion
  • Yggdrasil Mission

    Yggdrasil is the Leading Global Publisher that is committed to deliver world-class online gambling solutions and innovative – and unique content paired with exceptional player experiences to our clients, partners and players.

    Yggdrasil has since its inception been driving industry innovation proven by a constant stream of industry first initiatives. We strive for excellence in everything we do and always put our clients, partners, players and employees front and center.

  • Continued Partnership Expansion

    We have significantly expanded the Franchise network and the YG Masters program and added several fantastic global studio partners, including Betsson, Peter & Sons, Darwin Interactive, Gamevy and Bulletproof Games.

    With partners all over the world creating content for the Yggdrasil portfolio, titles will have wide player appeal and be optimised for specific markets. Read more


Business Model

Yggdrasil develops, licenses and provides games and ancillary services to iGaming operators ultimately targeting end users active on mobile, tablet and desktop.

The business model is highly scalable, and revenues are mainly generated as commissions from operators based on a percentage of gross game win (GGW). In addition, revenues are generated in conjunction with the integration on operator platforms and by development of bespoke and exclusive gaming content.