Yggdrasil has ever since it was founded in 2013 taken the role as the game changer that is disrupting the status quo and driving the market. The company is known for leading innovation and has proven itself throughout the years by constantly delivering a stream of “industry-first” initiatives. To mention a few these include our award-winning promotional toolset, BOOST, and related Network marketing campaigns ensuring high player engagement and exposure. Another industry-first are our pioneering Game Engagement Mechanics (GEM) which offers a fresh layer of excitement in every spin. Our first GEMs were rolled out in 2020 with Splitz™, Gigablox™, MultiMax™ and GigaRise™ in 2021. We will keep on adding new entertaining, scalable and versatile GEMs.
In 2020 we also took our market leading partnership program, YG Masters, to the next level by enhancing the roadmap and games roll-out, which is currently fueling an aggressive growth of studio partnerships all over the world. To capitalize on our IPs and optimize value creation, we extended our YG Masters offering with licensing out our GEMs. This means that Masters’ partners are now able to create games based on all our high performing mechanics; Gigablox™, Splitz™, MultiMax™, GigaRise™ with more to come. This takes our partnership collaborations to the next level and will speed up realization of business strategies.
In addition we added new value propositions to our portfolio with the YG Franchise providing partners full access to a vault of proven YGG experience, innovation and leading technology developed over the past 8 years.
During the past years Yggdrasil has evolved and transforming from a leading slot developer to the Leading Global Publisher of Online Gambling Content. An important component of this is establishing the global partner network through Franchise, YG Masters, operators and own distribution, all powered by GATI. The Decentralized Aggregation Network (DAN), where partners add and share content, enables “glocal” 3rd party partners to use YGG global standard for game development, distribution and marketing. All propelled by YGG market promise to offer and deliver portfolio excellence including top-quality games, market leading YG value offerings and unparalleled services.
Yggdrasil will continue to nurture innovation and fuel the market with countless industry-firsts. We are ongoing optimizing, consolidating and scaling business operations to maximize business impact, ROI and future proofing the business for long term success.