Yggdrasil has ever since it was founded in 2013 taken the role as the game changer that is disrupting the status quo and driving the market. The company is known for leading innovation and has proven itself throughout the years by constantly delivering a stream of “industry-first” initiatives. To mention a few these include our award-winning promotional toolset, BOOST, and related Network marketing campaigns and our popular Game Engagement Mechanics (GEM) which offers a fresh layer of excitement in every spin. Our first GEMs were rolled out in 2020 with Splitz™, Gigablox™, MultiMax™, GigaRise™ and we added DoubleMax™ in 2021. We will keep on adding new entertaining, scalable and versatile GEMs in 2022.
To capitalize on our IPs and optimize value creation, we extended our YG Masters in 2021 offering with licensing out our GEMs. This means that Masters’ partners are now able to create games based on all our high performing GEMs. This takes our partnership collaborations to the next level and will speed up realization of business strategies.
During the past years Yggdrasil evolved from being an established and celebrated slot provider to a global publishing powerhouse enabled by our global industry partner network, proprietary technology GATI and the pioneering YG Masters program. All propelled by YGG market promise to offer and deliver portfolio excellence including top-quality games, market leading YG value offerings and unparalleled services.
Yggdrasil will continue to nurture innovation and fuel the market with countless industry-firsts. We are ongoing optimizing, consolidating and scaling business operations to maximize business impact, ROI and future proofing the business for long term success.