Fredrik Elmqvist is the passionate founder, CEO and mastermind behind the success of Yggdrasil. He has created a culture of innovation, accountability and happiness.
His philosophy relies on that nothing is impossible, no challenge is big enough and – in true Yggdrasil spirit – that “the sky is not the limit”. Each and every day, he navigates the company with enthusiasm, exceptional energy and true commitment. His inspirational leadership, energy and passion for the business trickles down in every office/WFH-station, department and team.
Initially Fredrik made Yggdrasil stand out for its killer-slot games and for a steady flow of renowned “industry-first” initiatives. Now, after the proven success and with the company on a global growth and success path, he is delivering upon the vision of establishing Yggdrasil as The Leading Global Publisher of Online Gambling Content. This is a natural progression of his ambition to always create and deliver the best games in the industry.
Fredrik is together with his Senior Management Team (SMT) responsible for creating and executing YGG’s company strategy. The Management team has different international backgrounds with extensive experiences from various businesses besides the gaming industry. Most members of Yggdrasil’s solid SMT has worked together for quite some time with some new-joiners the past years.