Yggdrasil Management

Björn Krantz is the CEO of Yggdrasil. He started his journey with Yggdrasil in January 2020 as Head of Publishing, then more recently as Chief Global Market Operations and became CEO in April 2022. He has a solid gaming background with +12 years of C-level experience from the industry having previously been with gaming solutions giant NetEnt for a decade, before joining Yggdrasil.

Fredrik Elmqvist, former CEO and founder of Yggdrasil, is now an active advisor on the company board. He is the mastermind behind creating of one of the most reputable and established global igaming publisher powerhouses in the industry.

Björn Krantz, CEO of Yggdrasil, said: “It’s with great humbleness I am taking over as CEO after Fredrik. I have enormous respect for the history, company legacy, and its awesome culture. It’s all about the people and building strong and winning teams, and it’s a great pleasure for me to have such talented and motivated people around me every single day.”

“We have a clear strategy, and together with the rest of the management team I look forward to delivering on our global growth ambitions, and to further strengthen our position as the leading igaming publisher and premium global igaming solutions provider. It will be a pleasure for me to continue working with Fredrik as a close ally and use him as a strategic soundboard as we enter the next phase of the company strategy implementation”

Yggdrasil initially stood out for its killer-slot games and for a steady flow of renowned “industry-first” initiatives. Now, after the proven success and with the company on a global growth and success path, it is delivering upon the vision of establishing Yggdrasil as The Leading Global Publisher of Online Gambling Content. This is a natural progression of Yggdrasils ambition to always create and deliver the best games in the industry.

Björn is together with his Senior Management Team (SMT) responsible for creating and executing YGG’s company strategy. The Management team has different international backgrounds with extensive experiences from various businesses besides the gaming industry. Most members of Yggdrasil’s solid SMT has worked together for quite some time with some new-joiners the past years.


Björn Krantz

Yggdrasil CEO

Fredrik Elmqvist

Yggdrasil Founder & Board member

Karin Wahlström


Åsa Thunberg


Stuart McCarthy

Head of Product & Programs

Petter Envall 

Chief Legal & Compliance Officer

Adam Stężała

Head of Studio

Izabella Wojtaś


Maciej Smolarek


Andrew Pegler

Chief Commercial Operations Officer


Fredrik Elmqvist

Yggdrasil Founder & Board member

Björn Krantz

Yggdrasil CEO

Itai Frieberger

Chairman of the board