About the role

Deliver Excellence in end-to-end Channel Marketing, having a positive decision impact on YGGs Global and Local Publishing echo system of stakeholders such as Players, Operators,  Markets, Partners and Products 

  • Be responsible for the daily management of the Marketing Team, and that Team is always organized in most efficient way to support the company strategy, and GMO business objectives.
  • Responsible for the Marketing budget, and to manage Marketing daily operations within agreed budget.
  • Be responsible for defining, execute and monitor the channel marketing strategic plan in tight collaboration with CGMO.
  • Set clear goals and objectives for Marketing Team that is in line with company strategy, and GMO customer and market objectives.
  • Frequent alignment and follow ups on Marketing Team KPIs, work priorities, and proactively work to early mitigate any deviations from business goals and objectives.
  • Manage channel marketing planning and coordination to ensure that all games, marketing assets and developments from the company global roadmap is packaged and communicated in a timely and the most compelling way to customers and markets.
  • Own and manage all channel marketing communication, including; trade media, editorials, newsletters, e-mail marketing, social media, web and content management.
  • Be responsible to build, position and optimize channel communications activities to drive corporate, and game brand awareness, traffic and leads in the most efficient way.
  • Be responsible for the roadmap of the company's client zone and execute with a best-in-class user experience, in collaboration with key stakeholders.
  • Owner of our social media strategy including successfully building our presence on e.g. Facebook, LinkedIn, Twitter, Instagram, YouTube.
  • Be responsible for defining, and execution of Streamer community strategy, optimization of Roadmap brand awareness cross value-added streamers, evaluate business impact, and keep proactive dialogue with internal stakeholders.
  • Proactively support the delivery of diverse and engaging products and marketing business initiatives catering to each of our customers, and markets specific needs.
  • Work closely with all aspects of the business to gather and share customer-, product- and channel insights, drive market analysis and best practices.
  • Proactively organize and execute Product Roadshows, customer Slotshots tournaments and any other product marketing initiatives in tight collaboration with internal & external stakeholders.
  • Be responsible for the customer and market Campaign Management strategy and execution, campaign optimization and evaluation, and the follow up on RoI results. 
  • Attend tradeshows, and customer meetings as relevant from time to time.

Key Skills

  • Work experience as Head of Marketing or similar in the iGaming industry, preferably with B2B experience.
  • Good understanding of the B2B marketing ecosystem and customer/ market delivery impact.
  • Experience from defining and executing a plan to achieve strategic marketing objectives within a company.
  • Experience from working with leading teams and managing direct reports.
  • Excellent communication skills.
  • Experience running successful digital marketing campaigns (branding, advertising, events and promotional campaigns)
  • Experience from setting and managing budgets.
  • Excellent project management skills with the ability to handle several parallel initiatives, navigate complexities and move quickly.
  • Experience from setting and executing customer and market campaign strategy. Evalutating and continuously optimizing set strategy to ensure ROI.

Perks working at Yggdrasil

  • Health Insurance

  • Fun & Excitement
    in everything we do

  • Perk

  • Work life balance

  • Gym Allowance

  • Career Progression

  • Relocation package

  • Perk

About YGG

Yggdrasil is a provider of superior online gaming solutions for iGaming operators. The business was founded in 2013 and is today one of the industry’s most respected and acclaimed suppliers. Since its inception, Yggdrasil has embarked on a rapid growth trajectory enabled by a strong corporate culture focused on innovation, creativity, quality and technology leadership. Developing and delivering iconic slots, packed with innovative and unique features that engage global audiences is the heartbeat of Yggdrasil. In 2019 Yggdrasil introduced the three pioneering value propositions; YG Franchise, YG Masters and YG Game IP, of which the last two is powered by Yggdrasil’s enabling technology solution GATI (Game Adaptation Tool & Interface).